Nearly 43% of Americans report skipping or rationing a prescribed medication because of cost — and one in five left the pharmacy last year with an unfilled prescription. That is not a personal failing. It is a system problem. And there are real strategies to fight back.
Here is how to save money on prescriptions without compromising your health.
Strategy 1
Ask for the Generic Every Time
This is the single most powerful thing you can do. Generic drugs contain the exact same active ingredient as the brand-name version. The FDA requires them to work the same way in your body. The only real difference is the price.
Generic drugs can cost up to 85% less than their brand-name counterparts. The average copay for a generic is about $6.61, compared to $55.82 for a brand-name drug, per industry pricing data.
Strategy 2
Use a Prescription Discount Card — Even If You Have Insurance
This surprises a lot of people: a discount card can sometimes beat your insurance copay.
GoodRx compares prices at over 70,000 pharmacies and offers discounts of up to 80% on many medications. It's free to use. SingleCare is another option, with average savings of 60% and coverage at major chains including CVS, Walmart, and Walgreens.
Insurance Denied Your Medication?
If your insurer placed your medication on a high-cost tier or denied it entirely, you have the right to appeal. The AnchorWellPress Prior Auth Toolkit walks you through how to build a strong coverage appeal — step by step, in plain language.
Try the Prior Auth Toolkit — FreeStrategy 3
Switch to a 90-Day Supply
Filling a three-month supply of a maintenance medication — one you take every day for a chronic condition — is almost always cheaper than filling it month by month.
Many insurance plans charge you only two copays for a 90-day supply instead of three. Mail-order pharmacies often offer even steeper discounts. Some plans let you fill a 100-day supply of Tier 1 (generic) medications for the cost of two retail copays, effectively giving you one month free every four months.
Strategy 4
Apply for a Patient Assistance Program
Pharmaceutical companies are required to offer patient assistance programs (PAPs) that provide free or deeply discounted medications to people who cannot afford them. These programs often go unused simply because people don't know they exist.
To qualify, you generally need to:
- Be a U.S. citizen or legal resident
- Have income at or below 400% of the federal poverty level
- Be uninsured or underinsured for the specific medication
Where to look:
- NeedyMeds.org — searchable database of programs by medication name
- RxAssist.org — search by drug brand, generic name, or manufacturer
Strategy 5
Ask About Manufacturer Copay Cards
For brand-name medications that don't have a generic yet, the drug manufacturer often offers a copay savings card that lowers your out-of-pocket cost — sometimes to zero.
Important Limitation
- These cards cannot be used with Medicare, Medicaid, or other federal/state insurance programs
- They have dollar limits and may expire after one year
- Income eligibility may apply for some programs
Strategy 6
Request a Formulary Tier Exception
Your insurance plan has a formulary — a list of covered drugs sorted into tiers. Lower tiers mean lower copays. If your medication is on a high tier (expensive), you may be able to request a tiering exception to pay the lower-tier price.
To get a tiering exception, your doctor must show that the lower-tier alternatives don't work for you or are unsafe for your specific situation. Plans must respond within 72 hours of receiving the request — or within 24 hours for expedited appeals when your health is at risk.
If your exception is denied, you can appeal. Many appeals are overturned with proper documentation. When you receive a denial, your Explanation of Benefits will also show any related insurance decisions — check it alongside your denial letter.
Strategy 7
Check State Pharmaceutical Assistance Programs
Many states have their own programs that help residents afford medications — especially older adults and people with chronic conditions. These programs often fill gaps that federal programs miss, including some that Medicare beneficiaries can also use.
Who Should Be Extra Careful
- Medicare beneficiaries: You cannot use manufacturer copay cards with Medicare. Focus instead on the Extra Help/Low Income Subsidy program (call 1-800-MEDICARE) and patient assistance programs through NeedyMeds.org.
- People on Medicaid: Most costs are already covered, but gaps can exist for specialty drugs. Ask your plan's pharmacy team about prior authorization requirements.
- Those managing multiple chronic conditions: The strategies above work best when used together. A discount card might win for one medication; a PAP might be better for another. Keep a medication cost log to track what's working.
The Bottom Line
Nearly one in three Americans is not filling prescriptions because of cost — and that can turn a manageable condition into a medical crisis. The good news is that real tools exist to bring those prices down. Start with the simplest step: ask for the generic, then check GoodRx before you hand over your insurance card. From there, layer in the strategies above based on your situation. Small steps here can save hundreds of dollars a year.
Quick Reference: How to Save Money on Prescriptions
- Generic drugs can cost 85% less than brand-name — always ask first
- GoodRx and SingleCare offer free discount cards that often beat insurance copays
- 90-day supplies can cut your annual copay burden by one full month's cost
- Patient assistance programs provide free or low-cost meds — search NeedyMeds.org or RxAssist.org
- Manufacturer copay cards help with brand-name drugs (not for Medicare/Medicaid users)
- Tiering exceptions can lower your insurance copay if standard alternatives haven't worked
- State pharmaceutical programs fill gaps, especially for older adults
Frequently Asked Questions
Can I use a GoodRx card if I have insurance?
Yes. You can use a GoodRx card instead of your insurance — just present it at the pharmacy in place of your insurance card. You cannot use both at the same time, but you can always choose whichever option costs less.
What if my doctor doesn't know the price of my medication?
This is very common. Studies show many physicians are not aware of drug prices at the time of prescribing. It is completely appropriate to ask your doctor: "Is there a less expensive option that would work just as well?" They can often find an alternative within the same drug class.
Do patient assistance programs really give medications for free?
Yes — many do provide medications at no cost to patients who qualify. Eligibility requirements vary by program and manufacturer, so it's worth checking even if you think you might not qualify. Search by medication name at NeedyMeds.org or RxAssist.org.
Save our prescription savings tips on Pinterest for quick reference.
Sources
- KFF Health Tracking Poll: Public Opinion on Prescription Drug Prices, 2025
- GoodRx Research: Prescription Cost Burden, 2025
- NeedyMeds: Patient Assistance Program Database
- RxAssist: Patient Assistance Programs by Manufacturer
- CMS: Formulary Tier Exceptions and Appeals
- Medicare Interactive: Requesting a Tiering Exception
- MedlinePlus: How to Save Money on Medicines
- PAN Foundation: Tips for Saving Money on Prescription Medications
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